March 31, 2007
Concentra - Changing the Game
Concentra is an health-care company that feels it is important to always evolve and adapt to the changing needs of the industry. The concept for the 2006 annual report was “We’re changing the game of healthcare” given the fact that they had made leaps in changing how they differentiated themselves from other companies to make their clients pleased as well as their clients, clients. This idea is metaphorically compared to famous athletic sports that have changed their rules over the years to make the game more exciting for the players and fans.
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