April 3, 2007
Dallas Cowboys Suite Sales Center
entrance hallway_ the viewer exits the elevator directly into this hallway with custom curved walls, lighting, and graphics. the tagline for the new suite sales, “live the game,” is pinned off the wall in cut aluminum typography and lit with flush-mounted ceiling can lights.
live timeline_ the history of the cowboys is told through a series of flush mounted plasma screens behind half-inch frosted plexiglas combined with face mounted photographs. the final plasma screen on the timeline is a live web-feed featuring the current construction site for the new dallas cowboys stadium in arlington. the l.e.d. light-cove detail that slices around the entire room is custom programed and run by a computer to slowly pulse alternating gradations of blue, leading the viewer around the space.
translucent glass doors_ 5 swiveling glass doors, installed within a ceiling and floor track system, have been etched showing the features of the new stadium. they can be locked in 3 positions to allow for a more open space design or to create a solid wall for added privacy.
touch-panel_ the sales team is given instant access, via a 50″ touch-panel custom designed plasma tv, to show all floor plans and renderings of the new stadium at the touch of their finger. also shown, is a panel reading about the power of the game in front of the turf-level photograph of the players, a stadium cross section showing all suites and their distance to the field, and a modular panel system allowing the sales team to change and display featured floor plans on the fly.
stadium amenities_ crystal blocks that are recessed into the wall and laser-etched with 3d icons of the stadium amenities, are slid out to be presented.
suite interior amenities_ custom photograph showing the interior of a suite overlaid with a panel reading about the amenities of the suite interior.
location maps_ the light-line ends at a series of 3 edge-lit etched glass maps showing travel times at 3 levels — global (flight times), local (drive times), and stadium (ingress and egress).
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project_ new stadium suite sales center
creative direction_ rovillo+reitmayer